CLIENT
Terno
#promotion #idea #campaign #radio #instore
BRIEF
Increase the size of the shopping basket.
SOLUTION
Receipt Lottery — submit your receipt and win 10× its value. During challenging times, we added a spark of joy to shopping — the thrill of winning.
The two-week campaign ran on Rádio Expres, supported by in-store communication and targeted emailing.
RESULT
Marek Koštrna, Marketing Director at Terno, says: „During this period, the average basket size increased by 120%, which we considered a success. Facebook traffic rose by 118%, and Instagram by nearly 600%. We also gained new followers, which was a welcome outcome. Website clicks surged significantly, with visitors coming directly from the Rádio Expres site, Google, and Facebook Ads.“ On our side: more than 2 million listeners reached, 400,000+ social followers engaged — and a standout partnership with Terno.
KLIENT
#strategy #promotion #online campaign #email marketing
BRIEF
Build a community. Stand out from the competition. Strengthen the brand’s image as caring for people, and create a group of cardholders who enthusiastically use their cards and spread the word about its benefits among colleagues.
SOLUTION
We created a year-long campaign The Cool Game – a year of rewards and easy-going perks.
It’s built on a series of 13 monthly games with motivational prizes — e.g. annual energy bill coverage.
The structure allows consistent, memorable year-round communication of the product’s benefits.
We also designed each monthly promotion to motivate users toward community-building actions — such as registering emails or downloading the app.
We ran the campaign through the most effective channels: Emailing and Facebook.
RESULT
Thousands of engaged cardholders.
Our top Facebook post reached 708 likes.
Total follower growth: 5% on Facebook.
CLIENT
#strategy #promotion #online campaign #email marketing
BRIEF
In 2023, paper meal vouchers were transitioning to electronic cards.
The goal: motivate employers to make the switch — and highlight the benefits of digital meal cards.
Also, support the sales team with strong internal motivation.
SOLUTION
We turned a legal shift into a fun, emotionally engaging experience..
We created The Great Cool Game, where even companies could play.
Due to the specificity of the target group, we developed a unique communication concept.
We mapped out a multi-week email sequence and launched with a short, high-impact teaser campaign on Fun Rádio.
Savings from leaner media planning were reinvested into an irresistible reward.
Participating companies could choose from five appealing rewards, enhancing the campaign’s perceived scale — in the end, only the selected prize was funded: a team-building retreat for 30 employees in a Jasná hotel.
The promotion was amplified via LinkedIn and Facebook.
We energized the sales team with an internal contest and focused communication..
RESULT
New marketing
Agency
Promo Punkers, s.r.o.
Lermontovova 7
81105 Bratislava
Slovakia
Business
IČO: 53241878
DIČ: 2121331113
IČ DPH: SK2121331113
